I have never posted on this forum before. If I have violated some protocol, please don’t hesitate to call me out. In short, my question is why doesn’t Butler pay a much more significant salary to its men’s head basketball coach? Kentucky pays Calipari about $8MM (highest paid) and Butler pays Jordan about $700K (71st highest paid). Further data points from a couple of private schools: Duke/Krzyzewski - $7MM; Gonzaga/Few - $3MM. The reason I ask is that it seems to me that Butler could aspire to Duke-like basketball prominence if it invested more in the program, particularly in the head coach’s salary. My reasons for why Butler should do so and is uniquely positioned to do so are: The storied history of Butler basketball. It’s not absolutely crucial, but in an effort to attain national prominence as a basketball program, it greatly helps to have a strong tradition. The likes of Kansas, UCLA, IU, Duke, and Kentucky all have that. Most small schools who don’t have it can’t suddenly manufacture it. But Butler already has it, or at least has a strong foundation for it. Indiana. This is sort of related to my first point. But on top of a storied history, it helps if your program comes from the basketball mecca that is Indiana. It helps with recruiting, fan support, monetary support, etc. Basketball is king of the hill. Butler, like Duke, probably even more than Duke, is a basketball-first school with every other sport being a distant second. You could argue that even at Duke the second-place sports are not as far behind the leader (basketball) as they are at Butler. This gives Butler a huge advantage over other schools in terms of resources (fan support, money, alumni, boosters) that can be disproportionately pumped into the basketball program. Administration. Duke was a good school, but all the notoriety and money that Krzyzewski and the basketball team’s success brought into the university elevated it to elite academic status. Basketball brought money and attention to Duke that inured to the benefit of the school’s academic stature. Even an administration that is focused more on academics than basketball, then, should want what Duke has in its basketball program. Again, Butler is uniquely positioned because of the factors mentioned above to use basketball to elevate its academic reputation. Other small private schools aren’t positioned in this way. Alumni. A premier basketball program brings alumni money and support into a school. More specifically, though, with alumni like Gordon Hayward, who has a $120MM salary and is interested in seeing Butler basketball succeed, Butler could probably endow a head basketball coach’s salary that is on the order of Calipari’s or Krzyzewski’s salary, or “at least” on the order of Mark Few’s salary. Brad Stevens is probably going to stay in the NBA until he wins a championship. But with a competitive salary, might a guy like him come back to coach at Butler? Who wouldn’t want to make millions a year as a god on a college campus (ala Kryzewski) and live like a king in your hometown? I believe Stevens makes about the same amount in the NBA as Tom Izzo does as an untouchable icon on MSU’s campus. One last thought: I don’t want this to become a discussion about LaVall Jordan. If he is the right man for the job, maybe he is the one who gets to benefit from an increased salary. If he is not the right man for the job, the point of the discussion is that a top salary would open a search to the entire universe of available coaches. The question for the group is whether, for the five reasons above, Butler could elevate its basketball program to prominence so that 2010-2011 is the permanent state of the program and not a one-time thing.