Marketing Butler basketball

Discussion in 'Butler Basketball' started by BUcheer, Aug 13, 2011.

  1. BUcheer

    BUcheer Well-Known Member VIP Member

    Money:
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    Rather than discussing this topic in the recruit threads, i thought I'd try and move the discussion here instead. Will share some thoughts later and look forward to hearing other's thoughts as well.
     
  2. Baddog

    Baddog Well-Known Member

    Money:
    $5,510
    RE: Luke Fischer - 2013 Center

    The first and most logical step would be to widen their net. You have to think BIGS are a priority in 2013. So why wasn't a Midwest big like Fischer contacted a long time ago to determine his level of interest, if any? Even if this guy was rated in the top 20, so what??? At least ask. If there is no interest, move on. Nothing lost. Sounds like Stevens needs to subscribe to the Babe Ruth theory....in order to hit some home runs you probably are going to strike out a lot (a strategy transferable to single life as well). But it appears that we may not even be getting up to bat with some of these kids. So what's Mr. Lewis up to if he's not contacting prospects? Understand the budget limitations. But how much does it cost to contact someone to determine if they would even consider Butler? Stevens needs to work on his recruiting strategy going forward. Why make it more difficult on yourself when you're already starting with some significant hurdles?

    P.S. Regarding facilities......I asked this before.....but where are the artist renderings for the $25 million upgrade to Hinkle? A lot of these kids being recruited now will be playing in a renovated Hinkle. I would think that shoving some renderings under someone's nose would help Barry raise money and help Brad in recruiting. Has anyone seen anything? Ever hear of sales aids? Also, did I hear Graves comment that the west gym WOULD NOT be adding A/C during the upgrade? Why? That doesn't make any sense at all.
     
  3. Jared Grubbs

    Jared Grubbs Administrator Staff Member

    Money:
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    I'm just transferring over some of the post from the Luke Fischer thread. I would simply move them but then they get put in chronological order so they would appear before the OP.


     
  4. xiuman

    xiuman New Member

    Money:
    $5
    I would have to take exception on this topic. Our success the past 2 seasons is the best marketing we could ever hope for in terms of our team and university. While I personally do not want to move at this time, our conference affiliation is probably the most significant factor that keeps us from signing some more of these so-called high profile recruits. We have been conditioned to want that next great player, that next great thing. Our product speaks for it self. The quality and character of our players and coaches is the substance of Butler Basketball. It is not not an illusion of glitter and neon lights. With that in mind, I would not want to blow blue smoke up some 15 year kid's a$$ just to get him to come here to play. Make no mistake, I do want to continue to strive for that illusive championship banner, but in this age of greed, let's not be to greedy simply to satisfy our own rising expectations. When it comes to marketing this product locally and getting fan's butts in seats is another story. I'm not sure I understand our strategy. We continue to raise prices yet we have not had a sellout for 2 years. I'm all for refurbishing Hinkle, but is the answer to reduce seating capacity next year to 8,500? The parking dilemma may be a key factor. Parking passes have have rose from $60 to $225 over the past 4 seasons, but the limited parking space is what needs to be addressed in the near future. Perhaps building a parking garage could be the cure. It's this part of the program that needs to be innovative.
     
  5. Jared Grubbs

    Jared Grubbs Administrator Staff Member

    Money:
    $16,374
    I'm not going to complain about the way Stevens markets the program to recruits. It's not that I wouldn't do anything differently, I just don't have enough information about exactly what goes on for it to be a problem for me.

    I do have some complaints about how the program is marketed to the fans though. It doesn't seem like they are using these final four runs as a selling point and they most certainly should be. At this point in time if people around Indianapolis want to see a good basketball team play Hinkle should be the place to go.
     
  6. Coogles

    Coogles Active Member

    Money:
    $63
    Agree on both counts. It's tough to criticize Stevens' salesmanship (although occasionally I'm more than happy to do it) when you don't know exactly what he's saying or what his plan is. His pitch certainly worked on Marshall, selling on opportunity, exposure, academics, etc. The approach has to change when competing against schools from BCS conferences versus programs like Old Dominion and UAB, which I'm sure isn't easy.

    As for marketing the program to fans - there are TONS of things that need to be done better. Updating Hinkle is a great start; modern bathrooms and concessions are an aboslute must. Hands down there needs to me more parking, or park-and-ride shuttle type options for those who can't or don't wish to walk. I'm sure the surrounding neighborhoods would appreciate not having their streets flooded with cars on game day as well.

    The conference has a large impact on attendance as well, obviously. We can talk about needing more competition in our conference all we want, but that's not even close to the biggest knock against it. In some ways that could be considered a benefit. Its biggest problem is that it's hard to sell. It's full of lower-tier state commuter schools that used to be in a low major conference. The two other privates left over from the MCC days haven't been relevant in anyone's recent memory. Has anyone ever actually watched Horizon games that don't involve Butler? The crowds are pathetic; nobody cares about these schools. That's why I clamor for the MVC constantly. On the court it may not be that much better (although I think it could be), but, most importatntly, it sells. How in the world does Creighton, a school not much bigger than Butler and similarly overshadowed by Nebraska in its state, but is in its largest city, average 14k plus on a regular basis, while we can barely get half that many despite a national title appearance the year before? That conference has real rivalries and provides a real reason to continue to pay attention after January 1 even if the team isn't ranked.
     
  7. jimmychitwood

    jimmychitwood Member

    Money:
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    They are currently constructing a parking garage in the old parking lot adjacent to Clowe's. Not sure when it will be complete or what the capacity will be.

    I think, more than anything, we need a stand-alone basketball facility to which players have 24-hour access. It doesn't have to be the Guglielmo, but a gym with a plush locker room and maybe a weight room. Not sure what it would cost, but it definitely wouldn't approach even 10 million. The next step would be an "upscale" residence for athletes (basketball players) only. Of course, joining a top conference wouldn't hurt, given the level of play and subsequent exposure. We have a great coach, fanbase, gym, (recent) pedigree, NBA potential, and academic quality. We need to upgrade the other facilities, first and foremost. It's really amazing how much some leather chairs and a nice gym influence young recruits. Many are more concerned with their jersey than the product the program puts on the floor (Oregon football anyone?). But then again, is that who we are trying to recruit?
     
  8. BulldogPower

    BulldogPower New Member

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    The construction next to Clowe's is not for a parking garage. It is for a smaller theater for shows for which Clowe's is too large a space. Fewer seats, more intimate setting. So, parking will be tighter than ever this season.
     
  9. xiuman

    xiuman New Member

    Money:
    $5
    JC, you have some good thoughts, but I would not be in favor of special living accommodations. I like the thoughts of our players being everyday students. I know many of our players live in shared off-campus rental housing I'm fairly certain they may receive a small monthly stipend for this, based on whether they eat meals on campus. This along with Pell grants and other aid should give the frugile student-athlete adequate spending money, along with opening up dorm space for other students. The players get plenty of other benefits during the season. I don't really care what other schools do. If that makes me a traditionlist, so be it.
     
  10. jimmychitwood

    jimmychitwood Member

    Money:
    $5
    I actually agree with you, but I think some "upscale" housing would definitely boost recruiting. Let's face it. The elite recruits have only one thing on their mind, and that's the NBA. They know they will only be on campus for a few years, at most, and thus want to have the best time possible while there. Louisville does something like this, and I'm sure others do, too (theirs is the only one I've seen firsthand). I lived with 2 basketball players at Butler and they do receive a stipend (a hefty one, I might add).

    Also, I could have sworn several people said that the construction next to Clowe's was for a parking garage...interesting. You're right, the parking will be chaos. We used to live across the street from Hinkle and charged for parking. It usually paid for our drinks that weekend.
     
  11. kac12568

    kac12568 Well-Known Member

    Money:
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    I truly hope you are joking about a seperate residence for the athletes. The Butler Way includes being part of a community. The type of Student/Athlete Butler has been interested in doesn't need to be treated like an elite star. A TEAM of humble, very good players will be able to compete with and often beat a group of elite individuals. The success of the program over the last decade has allowed Butler to be exposed to more high calibar Student/Athletes. We are not trying to recruit Athletes.
     
  12. jimmychitwood

    jimmychitwood Member

    Money:
    $5
    First, what a sanctimonious statement. Second, if you would have read my post, you would have understood that I agree with what the person before me stated...all I'm saying is to get the true elite recruits (top 10 guys) you need more than what we currently have. Also, I then asked the question if that's the type of the player we're trying to recruit, anyway.

    Last, the whole thing about the "Butler Way" makes me laugh. I graduated from Butler two years ago and the idea that we are somehow morally superior or more altruistic than grads from other schools is just pure bunk. It's nothing more than a slogan; a marketing tool, if you will. There's nothing in the curriculum and there are no special secrets Butler employs that somehow makes us inherently better. Don't get me wrong- I love my school and would almost indefinitely go again if I had to do it over. However, the Butler Way is almost dogma at this point and it really is pure self-aggrandizement.
     
  13. Jared Grubbs

    Jared Grubbs Administrator Staff Member

    Money:
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    I might agree when it comes to the general student body and the university as a whole, but the "Butler Way" isn't just some slogan when it comes to the basketball team. It's really there and its a reflection of the way the entire program is set up. The players truly do dedicate themselves to the team and the system. There are no selfish players here. You don't ever hear of any problems on or off the court. It's all a big reason why Butler has been able to make consecutive final four while being the less talented team on the floor for the majority of their tournament games. I'm not saying Butler is the only program that is like this but there definitely aren't too many in today's game.
     

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